Isacc Guzman
Whether you're an agent, broker, team leader, or part of a real estate team, this discussion is crucial for you.
Today, we tackle a pressing question: Why hasn't LPT Realty opened its doors in California? More importantly, I'll share why I believe it's high time for this to change. This conversation matters for everyone in the industry, from team leaders to indie brokers and solo agents, as it represents a monumental opportunity.
The Strategic Wait:
Without insider information, one might speculate LPT's corporate strategy aims to maximize value before a public offering. Considering California's massive agent population, launching post-IPO could significantly showcase growth potential to investors. But here's a twist: the demand from our state's agents, team leaders, and brokers has been overwhelming, hinting that the time to act is now.
The Case for California:
Despite the strategic wait, I argue that the immediate benefits of entering the Californian market far outweigh any potential downsides. There's a proven early adopter advantage that can't be ignored. Envision being at the forefront of LPT's expansion into California, leveraging innovative features like choosing your own compensation plan and accessing free marketing tools. Early adopters will likely face less resistance and see their networks grow organically and rapidly. This isn't just theory; it's a pattern repeated in state after state.
A Rally Cry:
This video serves as a rally cry to LPT corporate, showing the untapped potential simmering in California. For team leaders, envision the growth and retention opportunities as pioneers in this new market. Independent brokers considering a merge with LPT can amplify their reach with the brokerage's resources. Solo agents have a unique leadership opportunity, and team members can bring transformative change to their teams by introducing them to LPT.
The Urgency and Fear of Missing Out (FOMO):
Like wildfire, LPT's entry into any state ignites rapid growth. Those joining early will navigate an easier path with more natural growth. This chance will happen with or without you. The overwhelming response from Californians indicates that our state is ready for LPT. Let's unite and demonstrate the undeniable demand.
The Call to Action:
If you're ready to be a part of LPT Realty's adventure into California, let's show the demand is undeniable. Don't let this opportunity slip away. Reach out to me, and let's create a collective voice to encourage LPT's expansion into our state. Whether you're watching this on YouTube or any social channel, reach out. I'm on a mission to pave the way for a groundbreaking era in California real estate. Together, let's make history. Happy selling, and don't forget to share and support this movement.
Conclusion:
LPT Realty's potential entry into California represents a turning point for real estate professionals across the state. By rallying together, we can demonstrate the demand and catalyze a new era of growth and opportunity. Whether you're a team leader, indie broker, solo agent, or team member, your voice matters in this pivotal moment. Join the movement and be part of the change we wish to see in our industry.
Isacc is CEO of Real Estate CEOs and proven real estate leader who coaches and leads top producing team leaders, brokers and agents.
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